We focus on providing the best product. We carefully select our brands and products to best suit our customers. There are a LOT of products on the market to sort through. We do your shopping for you and we stand behind what we carry. City Cycle features the best selection in the Bay Area of Trek and our other premium brands such as: Trek, Bontrager, BMC, Seven, Assos, POC, Enve, Bont, Five Ten, Sidi, Oakley, Garmin, Pioneer, Sram, Shimano and Campagnolo. We only choose partners that offer the level of service that our customers expect of us. Wherever possible, we offer opportunities to try before you buy.